About
116 years of
true tradition.
Welcome to Roberts Berrie
Same family, same city, six generations deep. We spent most of the last century making things for other companies, quietly, and were the biggest private-label jam maker in Finland by 2000. Berrie was the point where we stopped hiding behind other people's labels.


1910 — Founded in Örebro, Sweden: Harry Roberts starts the family trade in flavor extracts.
1970–2000
1970–2000 — From jams to market leader: Finland's largest private-label jam maker by 2000.
2010
2010 — Berrie launches: Roberts steps out as a consumer brand, backed by wild-berry science.
Find your flavor
How we source natures treasures by hand
Where they're found
Deep in the Finnish forests near the Arctic Circle — clean air, wild ground, and berries growing right where nature dropped them. The same wild north we've sourced from since 1910.
How we pick them
Hand-picked, the way it's been done for over a century. Under Finland's everyman's right, foragers take only what the wild season gives — nothing forced, nothing rushed.
What happens next?
The berries are frozen soon after picking, which locks in the polyphenols before they start to degrade. From there they come to the factory in Turku, where they're crushed whole, skin and seeds and all, with nothing separated out.
We want
to makeeating berrieseasy,all year
round!
Wild Nordic berries
Sweetness from berries & fruit
Crushed whole, not extracted
16 million cups sold worldwide!
Real berries shouldn't taste this good
The thing that stands out the most is the flavor.
— Adam Poole, England, verified customerBerries the UK simply doesn't grow
For me, the big plus is being able to try berries I wouldn't normally be able to procure in the UK — lingonberries, bilberries. They don't grow locally here.
— Andrew Evans, United Kingdom, verified customerNot available anywhere in the United States
The reality is it's not something that's available here in the United States that is available through Roberts Berrie. They were an exceptional opportunity to gain access to a nutritional resource that I don't have here.
— Michael, United States, verified customerFrom Finland, and impossible to stop buying
They bring a product that is high value due to the fact that they are from Finland, the perfect environment for the growth of bilberries. It's unforgettable and also impossible to stop buying.
— Chiara Molinari, Italy, verified customerEven the five-year-old asks for it
My little son, he's five, he loves it in the morning and I'm happy because he then already has a really good start in the day.
— Helga Maria Kirr, verified customer
Real berries shouldn't taste this good
The thing that stands out the most is the flavor.
— Adam Poole, England, verified customerBerries the UK simply doesn't grow
For me, the big plus is being able to try berries I wouldn't normally be able to procure in the UK — lingonberries, bilberries. They don't grow locally here.
— Andrew Evans, United Kingdom, verified customerNot available anywhere in the United States
The reality is it's not something that's available here in the United States that is available through Roberts Berrie. They were an exceptional opportunity to gain access to a nutritional resource that I don't have here.
— Michael, United States, verified customerFrom Finland, and impossible to stop buying
They bring a product that is high value due to the fact that they are from Finland, the perfect environment for the growth of bilberries. It's unforgettable and also impossible to stop buying.
— Chiara Molinari, Italy, verified customerEven the five-year-old asks for it
My little son, he's five, he loves it in the morning and I'm happy because he then already has a really good start in the day.
— Helga Maria Kirr, verified customer
Real berries shouldn't taste this good
The thing that stands out the most is the flavor.
— Adam Poole, England, verified customerBerries the UK simply doesn't grow
For me, the big plus is being able to try berries I wouldn't normally be able to procure in the UK — lingonberries, bilberries. They don't grow locally here.
— Andrew Evans, United Kingdom, verified customerNot available anywhere in the United States
The reality is it's not something that's available here in the United States that is available through Roberts Berrie. They were an exceptional opportunity to gain access to a nutritional resource that I don't have here.
— Michael, United States, verified customerFrom Finland, and impossible to stop buying
They bring a product that is high value due to the fact that they are from Finland, the perfect environment for the growth of bilberries. It's unforgettable and also impossible to stop buying.
— Chiara Molinari, Italy, verified customerEven the five-year-old asks for it
My little son, he's five, he loves it in the morning and I'm happy because he then already has a really good start in the day.
— Helga Maria Kirr, verified customer
Real berries shouldn't taste this good
The thing that stands out the most is the flavor.
— Adam Poole, England, verified customerBerries the UK simply doesn't grow
For me, the big plus is being able to try berries I wouldn't normally be able to procure in the UK — lingonberries, bilberries. They don't grow locally here.
— Andrew Evans, United Kingdom, verified customerNot available anywhere in the United States
The reality is it's not something that's available here in the United States that is available through Roberts Berrie. They were an exceptional opportunity to gain access to a nutritional resource that I don't have here.
— Michael, United States, verified customerFrom Finland, and impossible to stop buying
They bring a product that is high value due to the fact that they are from Finland, the perfect environment for the growth of bilberries. It's unforgettable and also impossible to stop buying.
— Chiara Molinari, Italy, verified customerEven the five-year-old asks for it
My little son, he's five, he loves it in the morning and I'm happy because he then already has a really good start in the day.
— Helga Maria Kirr, verified customer
Frequently Asked Questions
Everything worth knowing — answered.
Still curious?
Write us at berrie@robertsberrie.com
As much whole wild berry as we can fit. Take the wild bilberry Berrie, for example: a 100 ml cup contains 40% whole crushed wild bilberry — around 139 berries. The rest: 10% bilberry juice, apple to balance the acidity, lemon juice, citrus fiber, and potassium sorbate as a preservative.
Not at all. Juice removes the fibre, skin, and seeds — everything that carries the polyphenols and anthocyanins. We crush the whole berry and leave everything in.
Unopened, about 6 months from production at room temperature. Stored cool, the taste and color stay at their best for longer. Once opened, a cup keeps in the fridge for about five days; pouches and the Bag-in-Box last at least a month, since no air reaches the drink through the tap.
Yes, potassium sorbate — and it's the product's only additive. It's one of the most widely approved preservatives, and the sorbic acid it's based on occurs naturally in things like rowanberries. Without it, a cup wouldn't last for months at room temperature.
Yes, with fruit. The sweetness comes from the berry and fruit: it contains sweetening apple extract, which balances the berries' acidity.
Not unopened. The package keeps at room temperature until the best-before date, roughly 6 months from production. After opening, refrigerate: a cup is best drunk within a few days, while a pouch or bag-in-box stays stabile for at least a month in the fridge.
Not all of them. Bilberry, lingonberry, and cloudberry are wild berries, foraged where they grow naturally in forest. Raspberry, blackcurrant, sea buckthorn, cranberry, and strawberry are berries cultivated. Some of these also grow wild in Finland, but not in quantities large enough to build a year-round product on.
Every cup carries a number. That's how many whole wild berries are crushed inside it.
Not happy? Contact us within 30 days and we'll refund you.
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