Heart Symbol

Roberts Berrie products carry the Finnish Heart Symbol. The Heart Symbol is a nutrition label found on food products and in restaurants, indicating that a product or meal is a healthier choice within its category. The Heart Symbol was developed to make everyday food choices easier and quicker. By choosing products with the Heart Symbol, you can make small but meaningful improvements to your diet without having to study ingredient lists or nutritional information in detail.

A product carrying the Heart Symbol is a healthier option within its own product category. In practice, this means that a Heart Symbol yogurt is a healthier choice among yogurts, and a Heart Symbol muesli is a healthier choice among mueslis. Products awarded the Heart Symbol contain healthier fats, moderate amounts of salt and sugar, and a good amount of dietary fibre.

The Heart Symbol system is based on product categories, of which there are more than 50. Each category has its own nutritional criteria focusing on the factors most relevant to health and nutrition. For example, in bread, the key criteria are the amounts of salt and fibre, while in spreads, the emphasis is on the amount of unsaturated fat. The criteria are based on scientific nutritional research and dietary recommendations, and they are continuously updated by an independent expert group as nutrition science and food products evolve.

The Heart Symbol is a nutrition claim registered within the European Union and is the only symbol in Finland that communicates the nutritional quality of a food product.