Every cup in the Welcome Pack, exactly as it reads on the pack.
Wild Bilberry
Crushed whole bilberry (Vaccinium myrtillus) 40% (Finland), water, sweetening apple extract, bilberry juice (10%), citrus fibre, lemon juice from concentrate, potassium sorbate.
Wild Bilberry & Plum
Water, crushed whole bilberry (Vaccinium myrtillus) 25% (Finland), apple juice, plum purée 15% (Serbia), sweetening apple extract, maltodextrin (fibre, Fibersol®-2), lemon juice, citrus fibre, potassium sorbate.
Black Currant & Strawberry
Crushed whole blackcurrant 20% (Finland, Sweden, Estonia, Latvia, Lithuania, Poland), blackcurrant juice 20%, crushed whole strawberry 15% (Finland, Sweden, Estonia, Latvia, Lithuania), water, sweetening apple extract, citrus fibre, potassium sorbate.
Lingonberry & Cranberry
Water, crushed whole lingonberry 24% (Finland), grape juice, crushed whole cranberry 11%, sweetening apple extract, citrus fibre, potassium sorbate.
Sea Buckthorn
Water, crushed whole sea buckthorn 30% (Finland, Sweden, Estonia, Latvia, Lithuania, Poland), sweetening apple extract, apple purée 7%, citrus fibre, potassium sorbate as preservative.
Wild Bilberry & Raspberry
Water, crushed whole bilberry (Vaccinium myrtillus) 25% (Finland), crushed whole raspberry 20% (Finland, Sweden, Estonia, Latvia, Lithuania), apple purée, sweetening apple extract, citrus fibre, potassium sorbate.
The three ingredients people ask about
Sweetening apple extract
Concentrated apple, used in small amounts to take the edge off berries that are genuinely sharp. Wild lingonberry and bilberry are difficult to drink daily without it. It is fruit doing the sweetening rather than cane sugar or a sweetener, though it is still a sugar source, which is why you won’t see us claim “no added sugar” anywhere on this page.
Potassium sorbate
The only additive in the product. It is one of the most widely approved preservatives in the world, based on sorbic acid, a fatty acid that occurs naturally in fruit such as rowanberries. Without it a cup wouldn’t keep for months at room temperature: the alternatives are heavy heat treatment or a cold chain, and both cost more of the fruit than a pinch of sorbate does. Your body breaks it down the way it breaks down any other fatty acid.
Citrus fibre
Exactly what it sounds like: fibre milled from citrus peel. It keeps the crushed berry evenly suspended instead of settling to the bottom of the cup, and it is dietary fibre in its own right, the same kind you get from the peel and pith of the fruit.
Cloudberry & Sea Buckthorn is out of season; its details return with the next harvest. All six are dairy-free, gluten-free and vegan.