As much whole wild berry as we can fit. Take the wild bilberry Berrie, for example: a 100 ml cup contains 40% whole crushed wild bilberry — around 139 berries. The rest: 10% bilberry juice, apple to balance the acidity, lemon juice, citrus fiber, and potassium sorbate as a preservative.

One preservative. Here's why.

Potassium sorbate, and it's the only additive in the cup. It's the salt of sorbic acid, a fatty acid that occurs naturally in rowanberries, and your body breaks it down the way it breaks down any other fat.

Everything we make is produced under Finnish food regulations, among the strictest in the world and considerably tighter than what's required in the US.

Without potassium sorbate, a cup wouldn't keep for months at room temperature, and these berries would never leave Finland.

No extra sugar is added in the process of production. The sweetness comes from the berry and fruit: it contains sweetening apple extract, which balances the berries acidity.

Not at all. Juice removes the fibre, skin, and seeds; everything that carries the polyphenols and anthocyanins. We crush the whole berry and leave everything in.

The sweetness comes from a little apple extract, and from the berries themselves. Wild bilberries carry up to 9g of natural sugar per 100g, so it's already there. They're also much sharper than cultivated berries, because wild berries carry more acidity along with the sugar, and the apple evens that out. Fruit doing the work, not a sugar bag.

Not unopened. The package keeps at room temperature until the best-before date, roughly 6 months from production. After opening, refrigerate: a cup is best drunk within a few days, while a pouch or bag-in-box stays stabile for at least a month in the fridge.

Cold chain logistics for fresh, un-preserved product from Finland cost what they cost. We price shipping at cost, never as a margin line.

As much whole wild berry as we can fit. Take the wild bilberry Berrie, for example: a 100 ml cup contains 40% whole crushed wild bilberry — around 139 berries. The rest: 10% bilberry juice, apple to balance the acidity, lemon juice, citrus fiber, and potassium sorbate as a preservative.

Not happy? Contact us within 30 days and we'll refund you — no questions, no returns needed.